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connected strategy

Connected Strategies for the Hydrogen Value Chain

Entrance of Mack Pavilion with glass walls; text overlay reads "Connected Strategies for the Hydrogen Value Chain." Associated with Wharton School and Mack Institute for Innovation Management.

Hydrogen is being explored as a zero-carbon energy alternative in large, heavy and “hard to abate” sectors of the economy such as aviation, shipping, and other heavy industry. While hydrogen has several features that make it attractive for this end goal, there…Read More

October 26, 2022   |   White Papers connected strategy, hydrogen value chain, Mallika Mukudan

Connected Strategy in the Health Insurance Industry

Cover of a report titled "Connected Strategy in the Health Insurance Industry" by Darius Onul, featuring a modern building with glass panels and the Wharton Mack Institute logo.

The world of healthcare is moving towards more value-based approaches due to medical expenditure growing out of control. As a result, traditional insurers need to, and have started to, build more connected strategies…Read More

April 6, 2022   |   Mack Institute News, Mack Institute Research, White Papers connected strategy, Darius Onul, health insurance

Connected Strategy in the Healthcare Industry

A report cover titled "Connected Strategy in the Healthcare Industry" with a focus on case studies in chronic disease management. The background shows an entrance to Mack Pavilion. It''s from the Wharton Mack Institute for Innovation Management, dated December 2021.

Exploring the latest in digital health through case studies on innovation and connectivity in chronic disease management.…Read More

December 20, 2021   |   Mack Institute News, Mack Institute Research, White Papers Christian Terwiesch, connected strategy, Haley Fitzpatrick, healthcare industry, Nicolaj Siggelkow

Harvard Business Review: Designing a Seamless Digital Experience for Customers

A person typing on a smartphone with both hands, displaying a digital keyboard and text input field.

Christian Terwiesch and Nicolaj Siggelkow have published a new article in Harvard Business Review discussing the biggest myths and pitfalls facing innovative firms today.…Read More

December 3, 2021   |   Mack Institute News, Press Coverage Christian Terwiesch, connected strategy, Nicolaj Siggelkow

Connected Strategy for Asian Wealth Management

Entrance of Mack Pavilion with text overlay promoting a connected strategy for Asian wealth management, emphasizing personalized experiences.

Leverage the power of connectivity to deliver superior, personalized wealth management experiences at scale.…Read More

September 16, 2021   |   Mack Institute News, Mack Institute Research, White Papers Alexis Calla, Asia, Christian Terwiesch, connected strategy, finance, Nicolaj Siggelkow, Sandeep Mukherjee, wealth management

Samsung NEXT on Connectivity Within the ‘Experience Economy’

Brandon Hoffman, Samsung NEXT

Brandon Hoffman (WG’15) discusses the role Samsung NEXT plays in transforming the customer experience that Samsung delivers.…Read More

October 3, 2019   |   host: Nicolaj Siggelkow, Mack Institute News, Mastering Innovation, Podcasts, Wharton grad connected strategy, consumer behavior, experience attributes

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage

Connected Strategy book

The Mack Institute’s Spring Conference 2019 examined how companies are using new technologies and a “connected strategy” to improve the customer experience.…Read More

July 19, 2019   |   Mack Institute News, Spring and Fall Conferences Christian Terwiesch, connected strategy, customer analytics, data analysis, Nicolaj Siggelkow, supply chains

For the Win: Using Connected Strategies to Gain a Competitive Advantage

Two people in business attire standing against a gray, textured background, both smiling.

Mack Institute Co-directors Nicolaj Siggelkow and Christian Terwiesch talk about their new book with Knowledge@Wharton.…Read More

May 28, 2019   |   Mack Institute News, Podcasts, Video Christian Terwiesch, connected strategy, Nicolaj Siggelkow

‘Connected Strategy’ Shows How Companies Can Create Lasting Customer Relationships

Cover of the book "Connected Strategy" by Nicolaj Siggelkow and Christian Terwiesch, featuring colorful lines and circles on a white background.

Read an excerpt of Connected Strategy, the new book that shows how companies can design high-quality customer experiences while improving operational efficiency at the same time.…Read More

April 23, 2019   |   Mack Institute News, Mack Institute Research, Podcasts, Published Research Christian Terwiesch, connected strategy, connectivity, Nicolaj Siggelkow, strategy
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