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financial reporting

Financial Reporting and Consumer Behavior

Working Papers

We show that financial reporting spurs consumer behavior. Using granular GPS data, we show that foot-traffic to firms’ commerce locations significantly increases in the days following their earnings announcements.…Read More

October 15, 2024   |   Mack Institute Research, Working Papers big data, Christina Zhu, consumers, earnings announcements, earnings surprise, Eric So, financial reporting, limited attention, media, Suzie Noh
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